From the Super Bowl to the this year’s election, bots and AI-generated content dominate social media, manipulating discourse and inflating metrics. (Shutterstock)
- Study reveals 13% of tweets during 2023 Republican debates were AI-generated, dwarfing bot traffic on other platforms.
- Cybersecurity firm finds 76% of X's Super Bowl traffic came from fake accounts, potentially inflating ad view numbers.
- Musk's Twitter acquisition led to a tenfold increase in bot activity, with algorithm manipulation favoring right-wing accounts.
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Social media manipulation and misinformation have reached unprecedented levels, with bots and troll farms playing a significant role in shaping online discourse. A recent analysis reveals the extent of this problem on platforms like X (formerly Twitter).
A study by the Queensland University of Technology found that during the 2023 Republican primary debates, over 1,300 bot accounts were actively spreading disinformation on X (formerly Twitter). This level of automated activity is far higher than the average bot presence on platforms like TikTok, Facebook, and Instagram.
The problem is even more pronounced during high-profile events. Cybersecurity firm CHEQ found that up to 76% of X’s Super Bowl traffic in February came from fake accounts, potentially inflating ad view numbers.
Political Discussions Susceptible to Manipulation
Political discussions are particularly susceptible to manipulation. A Cyabra report showed that when Elon Musk positioned himself against Kamala Harris on X, over 40% of the activity was driven by inauthentic accounts.
The issue has worsened since Elon Musk’s acquisition of Twitter. Changes to the platform, including mass reinstatement of banned accounts, monetization of verification, and removal of misinformation safeguards, have contributed to a tenfold increase in bot activity as of May 2024.
Related Story: On Elon Musk’s X, Dems Are an Endangered Species While GOP Goes Viral
Algorithm Manipulation Favored Right-Wing Accounts Starting in July of This Year
Recent research also suggests algorithm manipulation favoring right-wing accounts starting in July 2024, with significant deviations in engagement metrics coinciding with Musk’s endorsement of Trump.
As social media becomes increasingly saturated with artificial engagement, users must remain vigilant. Experts advise critically evaluating sources, being aware of potential biases, and using tools to verify information authenticity.
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